Art Of Photography

Many people new to web design are confused by slices and Javascript rollovers and end up abandoning their projects out of frustration. The point of this Photoshop web tutorial is to keep things simple by creating a web page that uses only 2 graphics.

Start off by creating a banner and place it in the top row of a table that will contain 5rows and 1 column. The next row of the table will hold the text for your site along with photos you would like to incorporate into your site. Row 3 will hold a separator, row 4 will contain text links plus a copyright notice, ending with row 5 being a second separator.

I’m going to name this site My Stuff. The next step is to find a graphic for the banner. You might find a good image at one of the free stock photo sites, but I was looking for something a little more professional, so I tried the iStockPhoto galleries and found an illustration by Vinaya Prashanth that cost only $3. Sweet. That’s a reduced version of it on the right.

One tip is to choose one color from your graphic and utilize various shades of this color for your banner for a clean, coordinating look. For the sake of naming a color for this example, we’ll go with green in a dark, medium and then light shade.

I find that by using the opacity slider on a sampled color you can create a nice variation. Open a new document and copy and paste the main graphic you’ve chosen into it. Now from the toolbox select the eyedropper tool and sample a color by clicking on it in your graphic. This will change the foreground color square in your toolbox.

With this done, open another new document and in the Background Contents select White and Click OK. With this document open, create a new layer by going Layer> New> Layer. Then go Edit> Fill and select Contents, Use: Foreground Color. This will fill your document with the color you just sampled. A valuable tip is to reduce the opacity with the slider and to basically adjust it until reaching the desired color hue. Once you find one you like, flatten the image by going Layer> Flatten Image. Again use the eyedropper tool, to change the foreground color square in your toolbox only now it will be the same as your newly created color. Click on the color square and the color picker will come up, and you can make note of the numbers of the color you had just created.

I went through my fonts and settled on Onyx regular. When you find a font that works for you, try playing with the tracking, the leading, and the scale - or a combination. It makes it more personal and unique when you include some tweaks.

Go Window> Character in Photoshop to choose a font. You will see a list of your installed fonts in the palette. To fine tune the settings, pull up the Paragraph palette by going Window> Paragraph.

If it’s new fonts you’re looking for, I’ve included a list of just a few free font resources you can use at the end of this tutorial.

For our example, create a new document that is 600 x 300 pixels. You can adjust this size according to your own design when you choose your own stock photo and plan the layout.

Now lets make a new layer by Layer> New Layer and call it Designer Pro. I’ll position the image on this layer and shrink it to fit. You shrink your graphic with Edit> Transform> Scale. The bounding box will have handles. Use the Shift Key to constrain proportions, and shrink your image by selecting the top left handle and pulling towards the bottom right. Drag inside the bounding box to move the graphic. Once it is to your liking, click OK.

Let’s go with a tinted background. Here we will go with a light green.

I select the background layer, Layer 1, and I fill it with the light pink by going Select> All, then Edit> Fill, and in the dialog box in Contents, I select Use: Color and in the Color Picker I enter FBE0EC.

The result is a 600 x 300 banner with a soft background shade and with the graphic placed on the left. It’s starting to look like a web page.

Let’s say we want to add a thick stroke to the background layer to liven up the design for more interest. Make sure the background layer, Layer 1, is active, and create a copy by going Layer> New> Layer Via Copy. Next double-click next to the layer name; this will bring up the Blending Options in the Layers Style dialog box.

In the Styles options on the left side, select and click on the word Stroke. I changed the settings to Size: 7px, Position: Inside, Blend Mode: Normal, Opacity: 100%, Fill Type: Color for my site and then clicked the color swatch and entered the number of the darker green shade in the color picker. Click OK.

The border is just to balance out the design, so by all means make changes and get creative with your own ideas.

Let’s place the names of the major sections directly on the banner. These will be the website links. We will be using image maps since it will be only one graphic.

Create a new layer for your words. Use the type tool to create the section names and then use the move tool to position them exactly to where you want on the banner. Remember to pick a color for your text that is darker than your background color to avoid finding yourself screaming obscenities and suffering major hair loss! Do this by going Window> Character. In the Character palette you’ll find a color square. Click on it to change colors.

You’ll need an HTML editor like GoLive or Dreamweaver to automate this process. It’s really very simple. You make little “maps” over each word and then enter the link destination. If you don’t have an HTML editor you’ll need to do a Google search on image maps to find a tutorial, or buy a book like Elizabeth Castro’s HTML Quickstart Guide to help you out.

Create a new document. The width should be 600 pixels, and the height should be about 12 pixels. Fill this with your background color. Then, using the text tool and a dark color, type some periods, like this:……….. and place them in the file, centering them. Change the size and the spacing until it looks perfect. Now save this as a GIF file.

In your HTML editor of choice make a simple table containing 5 rows and 1 column. If you’re planning to use text link navigation below the banner instead of image maps on the banner, make an extra row ending with 6 rows in your table. Now put your elements into the individual rows of the table and you’re done.

If you are on deadline and can’t cope with learning any more Photoshop techniques or HTML, here’s another solution. You can buy a ready-made template from Template Monster that you can use as a base to create web pages in Photoshop.

On the front page of Template Monster you’ll find a pulldown menu where you can select options and then carry out a search for a template. The templates are reasonably priced and pretty easy to manage in GoLive or Dreamweaver. In the past I’ve purchased a template solely for the color scheme and the images. On certain projects I found this was less expensive than buying stock photos. Visit Template Monster to see the wide variety of website templates that they offer.

I hope this has helped you in your web design needs. Whatever your goal, having the right web page can help you reach it!